Quotes from the Show

• “If you know anything about financial documents, those financial documents, uh, he says they, they were not made for you. They were made for, you know, um, the tax man or other people. Your profit and loss statement, your revenue, your income statement, and those other things, uh, they might not be your best source of information for making day-to-day business decisions.”
• “The profit First system helps the practice owner, uh, look at the real numbers of their business to make business decisions for themselves.”
• “The numbers tell a story. Just how you can look at somebody’s symptoms and behavior and problems and some of their, you know, the things they check off on their list and what they come in for, and you can kind of fill in the gaps about the story of their life and how they get there and how you can help them.”
• “When you look at your numbers when you understand your numbers, then you have clarity, and that clarity can allow you to make decisions.”
• “Profit is not an event. Profit is a habit. It’s a habit that you create, and it’s a habit that you make sure you’re always doing.”
• “The way to make more money is to have more profit. So, the more profit you have, the more money you make, and it’s not just about cutting expenses. It’s about growing your revenue.”
• “Every therapy office deserves to be profitable. You are running a business. You are providing a valuable service to your clients, and you should be compensated fairly for it.”
• “If you don’t understand your numbers, if you don’t understand your financials, then you’re not running a business. You’re just playing a very expensive hobby.”